Recycling Reinvented is a nonprofit organization committed to increasing recycling rates of waste packaging and printed material in the United States through an extended producer responsibility (EPR) model. EPR requires that brand owners of packaging and printed materials cover the cost of recycling their product waste. EPR would increase recycling rates, reduce government spending, and use private sector efficiencies to reduce the overall cost of recycling.
Recycling of municipal solid waste (MSW) has many environmental benefits:
Unfortunately, recycling in the United States is not meeting its potential. National recycling rates have not exceeded 34 percent, while other industrialized countries recycle twice that percentage. Recycling programs are inconsistent and vary in quality.
The Organization for Economic Cooperation and Development (OECD) defines EPR as an environmental policy approach in which a producer’s responsibility for a product is extended to the post-consumer stage of a product’s life cycle.
EPR means that the brand owners of consumer packaging would pay for the collection and processing of recyclables instead of taxpayers. By doing so, the manufacturers would have the ability to find cost savings through greater efficiencies. Government would set basic performance standards to ensure higher recycling rates.
Recycling Reinvented promotes increasing recycling rates of waste packaging and printed material in the United States through an extended producer responsibility (EPR) model.
With a diverse group of board members from the nonprofit and private sector, Recycling Reinvented builds a coalition of supporters from the public, private and nonprofit sectors in order to make EPR for packaging and printed materials a preferred method of managing valuable waste.
Recycling-Reinvented.org hopes to be a place where industry, government, and nonprofit organizations can come to find out how EPR works, how it can increase recycling rates, and what will be required to make it work.